Regional Marketing Manager

Ref: NW-MRK-LKB
Sector: Marketing
Region: North West
Job Type: Permanent
Start Date: 18/09/2017
End Date: 18/10/2017

Regional Marketing Manager
Location: North West
Salary: £40,000 per annum
Do you have proven experience as a Marketing Manager and are looking to step in to a new challenge?
Perrys are an award winning leading automotive retailer with a turnover in excess of £700m. Established in 1908 Perrys is a nationwide franchised dealer group with 51 dealers nationwide in 29 locations. We cover 13 of the UK's leading car manufacturers.
At Perrys we offer comprehensive training schemes, commitment to people and a desire to help everyone in our team achieve their personal best. Were looking for individuals who can put our ethos of People First, into everything they do. As a Perrys employee, youll be encouraged to inspire others and work as part of a collaborative team.
We have a fantastic opportunity available for a Regional Marketing Manager to cover our North West sites with regular travel to dealerships within the region.
What will I be responsible for?
As a Regional Marketing Manager, you will spearhead regional marketing activity for a number of sites. You will develop marketing strategy and plans and turn them into successful marketing campaigns across all channels to build on local market share and increase profitability. You will also act as a national brand champion for designated manufacturers to ensure integration of manufacturer led campaigns at dealership level.
Regional Marketing Manager Key Responsibilities:
* Maintain and interpret market, customer, competitor and media insights
* Develop a marketing strategy and a rolling annual go to market plan for each site
* Identify and exploit key marketing activities for your region
* Own, manage and execute campaigns from concept to completion
* Write commercial and customer focussed briefs
* Using insight work with agency to drive best media strategy and plan
* Ensure campaign system set up is complete
* Deploy a test and learn control structure across all activities
* Brief stakeholders on campaigns
* Encourage focus on data accuracy within sites and data champions
* Deliver optimal marketing investment through reporting and identifying marketing efficiencies
* Attend and input to manufacturer meetings on behalf of your peers
* Collate manufacturer marketing performance across group, interpret and present back findings
* Ensure Perrys maximises opportunity for manufacturer co-funded campaigns

If you are looking for your next challenge as a Regional Marketing Manager then we want to hear from you, please click APPLY!
The vacancy you have applied for is being advertised by CVWOW Ltd, the UK's leading, award winning recruitment specialist. No terminology in this advert is intended to be deemed discriminatory. We are happy to accept applications from all suitably qualified persons regardless of their age, gender, race, religion, disability, sexual orientation or marital status. Full terms and conditions of the CVWOW business can be found on our website.

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