Marketing Manager

Ref: FM 1
Sector: Marketing
Region: South East
Job Type: Permanent
Start Date: 16/04/2018
End Date: 16/05/2018

* Are you a highly motivated and seasoned marketing professional?
* Are you ready to contribute to our network of well-known brands by helping to take the business to the next level?

If the answer is YES, we are now recruiting for a Marketing Manager and we want to hear from you!
Dwyer Group UK is an international franchising powerhouse in home service care, repair and maintenance. For an experienced marketeer with aspirations beyond one brand - this is the opportunity for you! You will share your talents and influence the continued success and growth of brands including; Drain Doctor, Air Serv, Countrywide Grounds Maintenance, Mr Electric and Bright & Beautiful UK.
What we can we offer you
* Competitive Basic Salary
* Performance related bonus
* Contributory pension scheme
* 28 days holiday including statutory
* Opportunity to gain experience managing multiple brands

The ideal Marketing Manager:
You should have proven experience of developing and implementing marketing campaigns online and offline, ideally in a similar managerial role. As our ideal candidate you'll demonstrate a clear understanding of the significance that marketing plays in the development of leads relating to franchise prospects and franchise network development. You will also possess:
* Working knowledge and proven experience of advertising and managing marketing across online portals

* Demonstrable experience of Social Media, Blog Writing, Content Preparation, Google Analytics, Facebook Business and bid management tools.
* Solid experience of excel, Microsoft Office and using CRM systems
* Driven by targets, challenges and a strong desire to deliver great results.
* Numerical and Analytical ability, with strong attention to detail

* Excellent communication skills, both written and verbal and extending to meetings and presentations
* The confidence to work with a high level of autonomy and to take the lead in providing reports, presentations and suggestions

Marketing Manager Responsibilities:
The role offers variety and gives you the opportunity to develop and implement marketing at both a strategic and 'hands on' tactical level. You'll work closely with and call on the support of Dwyer Group colleagues across the marketing function including a creative designer and PR manager. You will also be responsible for:
* Building on existing strategies and tactics relating to franchise development.
* Working closely with internal and external teams to ensure a cohesive and focussed plan across all marketing functions.
* Sourcing new and managing existing suppliers to ensure that multi brand advertisement buying power is optimised and achieves budget.
* Reviewing results of campaigns and driving forward/maximise online and offline advertising and marketing which delivers required ROI against budget.
* Implementing social media tactics and campaigns.
* Proactively preparing, sharing blogs and managing e-shot content and campaigns.
* Negotiating preferential terms for advertising and marketing.
* Managing the day-to- day optimisation of the digital and traditional marketing activities to generate leads from prospective franchisees for all UK brands.
* Logging, analysing and managing leads including conversion analysis and ROI.
* Managing all brand portal listings including citation.
* Contributing to franchise development areas of our websites.
* Performing and managing data, producing reports using both excel and CRM - analyse results/ROI- making recommendations and implementing strategies for improvement.
* Proactively driving A/B and multi-variate testing, working with other internal teams.
* Providing detailed analysis, reports and recommendations.
* Understanding the latest strategies, tactics and technologies across digital channels.

If you are looking for your next challenge as a Marketing Manager then we want to hear from you, please click APPLY!!
The vacancy you have applied for is being advertised by CVWOW Ltd, the UK's leading, award winning recruitment specialist. No terminology in this advert is intended to be deemed discriminatory. We are happy to accept applications from all suitably qualified persons regardless of their age, gender, race, religion, disability, sexual orientation or marital status. Full terms and conditions of the CVWOW business can be found on our website.

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